High impact words matter, choose wisely

As Realtors, we choose our word descriptions to fit the property and balance this with the amount of room we are allowed in the MLS. Order and word selection are instrumental in moving potential buyers from behind their computers to setting up a showing appointment and writing an offer. Important words I hear from today's... Continue Reading →

Purchase apps on the rise? Perhaps an early indicator that buyers are coming back, let’s hope!

Purchase Applications Rose for Third Week http://www.realtor.org/rmodaily.nsf/pages/News2010120801?OpenDocument Applications [for mortgages] were up 12 percent compared to the same week a year ago. There have been so many reports about the real estate market being down and anticipation that it will continue to drop.  But will it really?  Could the bump in purchase apps be an early indicator that the... Continue Reading →

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