High impact words matter, choose wisely

As Realtors, we choose our word descriptions to fit the property and balance this with the amount of room we are allowed in the MLS. Order and word selection are instrumental in moving potential buyers from behind their computers to setting up a showing appointment and writing an offer. Important words I hear from today’s buyers include – open floor plan, new kitchen, stainless steel appliances, master suite, curb appeal, privacy and the list goes on. Make sure that your description highlights elements that are important to today’s buyers.

Consumer companies like General Mills, Proctor and Gamble, and Coke spend millions of dollars coming up with the best words to market their products. A better word can make or break a product. The right word(s) will have a huge impact on the bottom line. The key with any consumer oriented offering is how to differentiate it from the competition. A big part of choosing the right words ties directly back to knowing the consumer.

When it comes to real estate, a strong visual presentation will be pivotal in selling. Beyond the pictures come the words. Realtors need to stay current on what buyers are looking for in a new home and what words they are using to describe it. When I take buyers out I listen closely to the words they use to describe likes and dislikes of a property and make note of it. I transfer this knowledge to my sellers.

As a seller, I encourage you to review what is writen about your home. Do a little market research of your own and ask family, neighbors and friends to review it too. Sharing this with others will give you both valuable feedback and highlight to people what a nice home you are selling. Work with your Realtor to ensure the words used are impactful to today’s buyers. Good luck!

This short article highlights some keys to word selection when listing your property.

REALTOR® Magazine-Daily News-Watch Your Words in Listing Ads.

About Ingrid Friel, Realtor, GRI, MBA

Enthusiastic, knowledgeable and patient realtor specializing in the Twin Cities downtown and nearby residential properties. Experienced with first time and repeat buyers. Excellent technical skills that help you do the first pass of your search online. My top priority is to find you the best fit for your criteria when searching for your next home. When representing sellers I work collaboratively to get your house ready to list and stay in close communication throughout the selling process. We call Eden Prairie home & love to chat about everything local with anyone interested.
This entry was posted in Buyers, Real Estate, Sellers and tagged , , . Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s